Information and Broadcasting Minister Rajyavardhan Rathore on Tuesday launched ‘Sharing of All India Radio News with Private FM channels in New Delhi.
Private FM channels can now carry All India Radio News free of cost on trial basis up to 31st May this year. News Services Division of All India Radio has permitted its news bulletins in English and Hindi to be carried in unaltered form by Private FM Channels as per certain terms and conditions.
Speaking on the occasion, Mr Rathore said it is a matter of happiness that a common citizen can now listen to the news on any FM channel. He said an aware citizen is an empowered citizen and added that this step is a collaborative effort of bringing together all the Radio Stations of India to inform, educate and empower people.
He said, creating awareness among the general public by way of news is primary and generating revenue is secondary.
The Minister thanked all the radio stations and media houses that are collaborating with AIR.
In his message, Prasar Bharati chairman A Surya Prakash expressed happiness that All India Radio News will now be broadcast by private FM channels. He said this is a matter which has been under discussion for quite sometime. Mr Prakash said it is a historic moment for India’s public service broadcaster to collaborate with the private radio broadcasters in the country. He added that it is an era of collaboration and convergence and this is a very good example of that.
President, Association of Radio Operators of India, Anuradha Prasad thanked the government for accepting the long-standing demand of private radio broadcasters to present news on their platform.
Director General (News) of All India Radio, Ira Joshi termed the move as historic and path-breaking.Any private FM broadcaster who intends to broadcast the news bulletins will first register with All India Radio news. Details on registration and technical parameters are available on the website – newsonair.nic.in.
The commercials which are broadcast during news bulletins have to be carried along with news in too. The registered broadcasters will give due credit to AIR for sourcing their news. They will be allowed to carry AIR news bulletin either simultaneously or deferred live, by not more than 30 minutes. In case of deferred live, an announcement should precede that it is a deferred live broadcast. The news bulletins of AIR are currently carried through the terrestrial mode and are also available on the DTH platform including DD Free Dish, which is free to air.